GCX - Gift Tracker
Project
Gift management system
Responsibilities
Research
Wireframing
User Testing
Prototyping
UX/UI
Company
Gift Card Exchange
Project duration
March 2024 (4 weeks)
Overview
Gift Tracker (My Gifts) is a digital gift management system designed to streamline the process of sending, tracking, and managing gift cards. This tool aims to enhance user experience by providing transparency and control over the lifecycle of gift cards, from sending to acceptance.
Objective
My role was to design a tracking system that allows users to monitor the status of their gift cards from the moment they are sent until they are accepted. Relocate gift statuses from my account to the new tracking system. Allow users to easily locate and manage PDF Templates.
Design Process
- Research & User Testing
The project began conducting research and user testing to address any pain points.A group of 10 participants were selected to test the prototype, each of which had prior use of the website.
The task was to purchase PDF gift cards (physical gift cards) and update the status accordingly. They needed to clearly verbalise their thoughts and observations while navigating through the process.
Unmoderated user testing – 10 participants
User testing tasks:
1. The user had to purchase two PDF gift cards that you would print out.
2. The user needed to print the PDF gift cards and then update the status.
3. Assess the user revisiting the gift tracking page 7 days after the purchase of the original gift cards and valuate the status of their gift card.
4. Review the status of the gift cards and assess what they believe is happening with each gift card.
All participants understood the tasks and how to monitor the status of their gift cards. Overall it was well received and feedback was very positive.
User testing flow
User testing results
- UX/UI Design
Design a user friendly dashboard where users can view all their sent gift cards, their statuses, and quick actions like resending and editing.Relocate the statuses from my account into the new tracking system.
Users can track the status of their gift cards in real-time, seeing if they have been sent, received, scheduled and whether they have been accepted or not.
The system updates statuses at key stages.
Status states
Recipients could confirm the acceptance of the gift card, providing closure to the sender.
If a gift card was initially not received or accepted, the sender can resend it through the system without the need for creating a new card.
Main user flow
Designs
Outcome
Gift Tracker not only simplifies the act of giving but also provides a significant tool for businesses to manage their gift card inventory more efficiently.
By offering visibility and control, it enhances the gift giving experience, making it reliable and worry free for both individual users and businesses.
Reclaim Feature for Businesses
The reclaim function allows businesses to manage their finances more effectively by reclaiming the value of unused gift cards back into GCX Credits.
35%
of business campaigns result in wastage of gift cards never seeing the light of day.
